Our Wired brand building process considers all elements of your brand, your audience and how your brand is experienced across your channels. We will discover your true brand story and personal tone of voice and wire this into all elements of your brand.We will use customer insight, your teams, data and our cross sector experience to inform our decision making. We will work with you to create a brand that is capable of delivering real emotional connections.
The core to your brand — your purpose, mission and vision and brand values.
Great strategy starts with evidence. Through audience segmentation, competitor analysis and stakeholder interviews, we uncover the truths that shape perception and behaviour. These insights bring clarity to your market position, highlight opportunities, and create a foundation for brand decisions that actually resonate — with customers, teams and investors alike.
Purpose, vision, mission — when clearly defined, these become more than just words. They act as a strategic compass for your brand, giving direction to decisions across marketing, culture and experience.
Whether launching something new or refining your offer, we help shape a position that’s differentiated, believable and built to last.
Clear messaging builds confident brands. We create structured, audience-led messaging frameworks that tell your story with clarity and purpose. From high-level narratives to targeted proof points, we ensure your teams, partners and platforms are all saying the same thing — in a way that clicks with the people that matter.
Your voice is how your brand shows up — and how people remember you. Together, we define a tone that’s distinctive, flexible and grounded in who you are. More than just adjectives, we build practical guidance, tools and examples so your voice stays strong and consistent across channels and teams.
Beliefs drive behaviour. We help uncover the values and traits that define how your brand thinks, feels and acts — inside and out.
Whether you're building a new culture or codifying an existing one, we create a framework that inspires alignment, strengthens identity and gives people something to believe in.
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Defining a brand's core identity is foundational to any brand strategy. It encompasses the essence of what the brand stands for, including its values, mission, vision, and personality. Below are some key things to consider:
What are your brand's core values and beliefs?
What is your brand’s mission and vision?
What tone and personality do you want to convey?
Differentiation is crucial in a competitive market. Understanding and articulating what makes your brand unique helps to attract and retain customers. Below are some key considerations:
What are your unique selling points (USPs)?
How do your products or services solve customer problems in ways that competitors do not?
Choosing the right marketing channels and tactics ensures that your brand message reaches the right audience effectively and efficiently. Below are some key things to consider:
Who is your target audience, and where do they spend their time?
What marketing channels (social media, email, content marketing, etc.) will be most effective for reaching them?
How can you create a consistent brand experience across different channels?
“Our partnership with EC has been a game changer in enhancing our marketing capabilities. We have successfully optimised our HubSpot processes and implemented an innovative HubSpot marketing program that has empowered us to effectively generate and nurture leads, guiding them through the sales funnel and boosting conversion rates.”
