Canterbury Cathedral, a UNESCO World Heritage Site and home to the Archbishop of Canterbury, is a symbol of history, heritage, and inspiration for visitors from around the world.
The cathedral aimed to reach a broader, more diverse audience, especially younger visitors. They updated educational materials, created interactive resources, and improved online experiences while aligning with the National Curriculum, STEM subjects, and the cathedral’s brand and history.
Everything Connected created vibrant educational materials featuring the cathedral’s Gregory Gargoyle mascot, designed templates for Explorer Backpacks and visitor trails, and developed a custom WordPress plugin, digital game, and interactive elements to make the cathedral’s story engaging and curriculum-aligned. Everything Connected designed vibrant educational materials using the cathedral’s branding guidelines and Gregory Gargoyle mascot to engage younger audiences. A series of templates for Explorer Backpacks, Loan Box resources, and visitor trails were created, linking themes like "Crafting the Cathedral" and "Making History" to key curriculum areas. A custom WordPress plugin empowered the team to easily update online content. Additionally, we developed a digital game and interactive elements to make the cathedral's story accessible and engaging for both online users and in-person visitors.
The project achieved remarkable results for Canterbury Cathedral, including a 35% increase in online traffic to educational resources, 25% growth in school visits, and 20% higher engagement from younger audiences. Explorer Backpacks and Loan Boxes received 90% "very engaging" feedback, while custom WordPress tools cut update time by 50%. These wins make the cathedral’s heritage more accessible and appealing to a more diverse range of people.
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