Choix
Designing a New Standard for Professional Services
From brand to build, we brought Choix to life as a scalable digital marketplace redefining how professional services are discovered, delivered and valued.
Choix is a pioneering platform that connects buyers and sellers of professional services through a transparent and flexible digital marketplace. Whether enabling independent consultants to secure new opportunities or helping businesses find tailored expertise, Choix is reshaping how talent and value align. At its heart is a belief in trusted relationships, fair pricing and the power of technology to unlock new ways of working.
The Challenge: Creating a Marketplace from the Ground Up
As a concept in its infancy, Choix needed more than a brand and a website. It needed a complete end-to-end strategy for product development, a compelling visual identity and a platform capable of building trust between users in a competitive services landscape. The challenge was to define and deliver a fully formed business ecosystem that could evolve quickly, scale effectively and meet the needs of a multi-sided marketplace from day one.
Our Strategy: Collaborative Innovation Across Brand and Build
Everything Connected became Choix’s long-term creative and strategic partner from the very beginning. Our team worked closely with the founders to shape the brand proposition, map the user journey and define the platform architecture. Through user research and prototyping, we validated key features and designed intuitive flows that balanced clarity with control. Simultaneously, we developed a confident and modern brand identity, underpinned by a content and visual system that would work across decks, digital, video and beyond.
The Solution: A Marketplace Designed for Connection and Confidence
The result is a robust, scalable and user-focused platform that brings the Choix vision to life. From product design and platform development to brand storytelling and marketing materials, we created a seamless and cohesive experience that speaks to both sides of the market. Built with growth and adaptability in mind, the Choix platform now supports a thriving community of professionals and businesses. It is a living expression of a business designed for modern work, grounded in trust and driven by meaningful outcomes.
Everything Connected have been Choix’s constant partner from when we were simply an idea on a piece of paper to where we are today. Their advice on methodology and application was outstanding and with Everything Connected, we developed our own software that aids our entire community and has in turn created significant value in the business itself.
