Equans EV Solutions approached Everything Connected to develop an effective lead generation strategy aimed at acquiring and converting new business leads. As experts in electric vehicle charging solutions, Equans EV Solutions supports businesses in transitioning to sustainable mobility. Through close collaboration, we established a structured framework to attract the right prospects, nurture them through their buying journey, and drive meaningful conversions.
Our approach began by defining the ideal target audience, identifying buyer personas, and mapping the buyer journey to ensure that our content effectively supported prospects at each stage. We then developed and implemented a multi-channel strategy, which included content marketing, email campaigns, LinkedIn outreach, and Google Ads, to drive targeted engagement and generate leads. Close collaboration with the sales team helped us focus on the most engaged leads and continuously optimise our strategy. Throughout the process, we worked alongside the Equans EV marketing team, providing strategic guidance and content support while they managed the execution of CRM and marketing tools in-house.
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