Ignite partnered with Everything Connected to enhance its lead generation strategy and expand its presence in Europe. By implementing a structured marketing approach, we developed and executed a targeted campaign that increased lead conversion rates and positioned Ignite for sustainable growth.
Ignite needed to generate high-quality leads across multiple European markets while ensuring a structured and efficient marketing-to-sales conversion process. The challenge was twofold: first, to establish a scalable lead generation framework, and second, to align content, campaigns, and systems in a way that would maximise conversion potential. Additionally, the marketing infrastructure needed to be robust enough to support future growth ambitions.
We started by analysing Ignite’s target audience, which involved developing detailed buyer personas and mapping their customer journeys from initial awareness to conversion. This groundwork informed our content and campaign strategies, ensuring that all marketing efforts aligned with the needs of potential buyers. Next, our team optimised Ignite’s marketing technology stack by implementing HubSpot with best practices, processes, and workflows to improve lead management and conversion tracking. For the pilot campaign, we created customised content, including key assets that targeted buyers in the consideration stage to maximise immediate conversion opportunities. The campaign was promoted through email, Google Ads and LinkedIn, ensuring broad and effective reach across key European markets.
The pilot campaign produced notable results, generating over 250 qualified leads within the first six weeks, even though it launched during the typically slow month of August. By extending the campaign into September, Ignite continued to see strong results, surpassing its initial lead generation targets. Furthermore, the structured approach to content, campaign execution, and marketing infrastructure significantly enhanced collaboration between the marketing and sales teams. With a well-defined lead nurturing process now in place, Ignite is equipped with a scalable framework to support future growth and expansion.
“In Everything Connected, we found a partner who understood our commercial priorities and possessed the expertise to build a foundation for sustainable success. By generating over 250 leads in just two months, we’ve demonstrated the value of a strategic marketing approach in driving lead generation and conversion. Thanks to Everything Connected, we are now well-positioned for our next phase of growth.”
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