Mate Bikes

The world's coolest foldable electric bikes

Our work with MATE Bike was all about making their brand more impactful, creating better user experiences, and helping them sell more.

40%
Increase in online sales

MATE Bike is a big name in e-bikes, famous for its cool Danish design that blends fashion, lifestyle, and great technology. As the e-bike market expands, MATE Bike wanted to enhance their brand and user experience. They picked Everything Connected for our expertise in digital strategy, website development, and marketing activation.

The Challenge

MATE Bike's existing website was no longer doing their brand justice. Their CMS and site setup weren't letting them express their brand properly, they were messing with the customer experience, and they weren't helping them sell as much as they wanted to. So, they needed a brand new platform to really show off their brand and give their customers a seamless online shopping experience.

The Strategy

Everything Connected partnered with MATE Bike to get their new UK Shopify website live and fully integrated with all their tools they used for their business. We turned the whole thing around in just two months, which was really key for them to get ready for their peak summer sales. We used a super flexible way of working, meaning we could keep making improvements and changes fast, so the site kept getting better and better for both MATE Bike and their customers. The UK site helped us gather a lot of valuable information we then used for the international version.

Solution and Impact

The new Shopify website perfectly captured the MATE Bike vibe and delivered a much better customer experience. Because we worked in a flexible way, we could keep making quick improvements using data and feedback. And the results were strong: a 25% jump in positive customer sentiment, a 35% drop in cart abandonment, and a 40% increase in online sales within the first three months, plus site traffic was up by 60%, with conversions rising by 20%. Giles Greenwood, MATE Bike UK MD, said that Everything Connected understood their brand ethos and the experience they wanted to deliver. He added that they were great partners in launching a new site they'd keep building and improving for their customers.

How can we help?

Ready to transform your business or simply interested in learning more about how we can help, we’d love to speak to you!

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