Discover how a bold rebrand, rooted in 'unashamedly intelligent' messaging and a global outlook, transformed LSE Executive Education, attracting diverse participants from over 60 countries.
This rebrand was a strategic move to boost LSE Executive Education's position in the executive education market. They aimed to attract a wider international audience of ambitious executives and professionals seeking career advancement. By positioning themselves as a premium provider of high-quality courses, including open, online, and custom programs, they could justify their pricing. The rebrand highlighted LSE's strong academic reputation, forward-thinking approach, and diverse course offerings beyond traditional corporate topics. Their London location, a global centre of business, politics, and finance, was also a significant advantage.
Everything Connected was tasked with bringing LSE Executive Education's new brand proposition to life. They had two goals: create a new visual identity that reflected both the wider LSE brand and LSE Executive Education's unique strengths, and develop a comprehensive range of marketing materials using this new look. This included a crucial brand book to share the rebrand internally and externally with partners. To achieve this, Everything Connected worked closely with the LSE Executive Education team, understanding their vision and goals. They researched the executive education market, analysing trends, competitors, and LSE's specific challenges and opportunities. This research helped them develop a compelling visual identity that embodied the brand's key qualities: intelligent, influential, and interconnected. They then created a cohesive suite of marketing materials, including brochures, leaflets, websites, and social media, all communicating the new brand proposition.
The LSE Executive Education rebrand paid off. We created a fresh, modern look that fits well with the overall LSE brand and really resonates with people. This has helped them get more recognition, which is great for attracting new students and organisations. The marketing materials are much stronger now, making it clearer what the program offers. A consistent look across everything, from their website to brochures, makes the programme look more professional. This gives them a strong foundation to keep growing and attract even more people. To show just how much impact it had, here are a few numbers: Global Reach: People from all over the world are interested in these programs. 97% of open course participants would recommend them. It's clear that this rebrand helped them reach a wider international audience. Over 60 countries participate in open courses, and 172 countries in online courses! Diverse Fields: The program has students from a wide variety of industries, including 24% in finance/banking and 15% in government/public administration. That shows how appealing it is to many different careers.
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