Home of luxury artisanal interiors brands such as Collier Webb, George Spencer Designs, McKinney and Gainsborough.
For the new site we refreshed the digital brand (including type styles, colour palette, and all product imagery), and focused on delivering a seamless user experience. The site brings imagery to the forefront and uses refined design details to create elegant and elevated environments to present the products and collections.
The updated product imagery made a significant impact on the site, which we addressed across all categories (lighting, furniture, hardware and mirrors). A challenge was that the existing imagery had all been shot very inconsistently (different angles, scale, backgrounds, and types of shots) but due to the bespoke nature of the products, they were not available to reshoot. We pivoted and turned our attention to repro: cutting out all products and placing onto a consistent soft grey background, editing lighting so there’s a single light source, and achieving a uniformity in scale and cropping as best as possible.
Another aspect of the brief was to showcase the brand’s craft through the lens of their foundry and workshop. Underscoring the bespoke nature of their products and the handcrafted quality of each item, we highlighted content and media from the foundry that gives users a peek behind the curtain at some truly artisanal processes. As with Collier Webb, we tackled the same brief George Spencer Designs delivering a brand new website coupled with a refreshed digital brand. The site's list of features are long but focused on making it easier for clients to find the products and details they need and to make enquiries to the sales teams efficiently. Just some of the functionality includes: trade account application, improved enquiries process, product configuration tools, custom forms, CRM integration, multi-store, showroom finder, user group based pricing, advanced search and suggestions, interactive PDP product gallery zoom and new speed, caching and image optimisatio
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